Can someone take Jip out for a walk?

Ordinary photography as a medicine against an extraordinary virus



As communication professionals, we often want to make the world just that little bit more beautiful than it really is. That law was undermined when we developed a campaign to facilitate aid to those who ended up in social isolation due to COVID-19. The impact and reality of that drama did not tolerate polished visualization and photography. That is why we made a fundamental choice for a documentary approach that depicts ordinary, everyday reality in its purest and most honest form. This also matched the intentions of the project's initiators, who appealed to the ordinary human tendency to provide help. They even derived their name from it: Gewoonmensen.nl (commonpeople.nl)