Silver Winner

Can someone take Jip out for a walk?

Photographer

Joris van Elk

Category

Commercial Photography - Advertising

Company

Those Who Can

Submission Group

Professional

Year

2021

Country / Region

Netherlands

Ordinary photography as a medicine against an extraordinary virus



As communication professionals, we often want to make the world just that little bit more beautiful than it really is. That law was undermined when we developed a campaign to facilitate aid to those who ended up in social isolation due to COVID-19. The impact and reality of that drama did not tolerate polished visualization and photography. That is why we made a fundamental choice for a documentary approach that depicts ordinary, everyday reality in its purest and most honest form. This also matched the intentions of the project's initiators, who appealed to the ordinary human tendency to provide help. They even derived their name from it: Gewoonmensen.nl (commonpeople.nl)

Credits

Photographer
Niels Blekemolen
Art Director
Joris van Elk
Copywriter
Poppe van Pelt
Omnicom PR Group
Andre Dammers
Professional
2021
WHITE GHOST - Photography Winner

Photographer / Company

DOROTA SENECHAL

Category

Nature Photography - Wildlife

Country / Region

France

Professional
2021
A divided nation - Photography Winner
self-assigned long term photo-essay

Photographer / Company

Joe Patronite

Category

Black & White Photography - Photojournalism

Country / Region

United States

Professional
2021
Grand Central Terminal - Photography Winner

Photographer / Company

Christiaan van Heijst

Category

Architecture Photography - Interior

Country / Region

Netherlands

Professional
2021
Flux Free Fly - Photography Winner

Photographer / Company

Jesper Gr√łnnemark

Category

Fine Art Photography - Sports

Country / Region

Denmark