Silver Winner

Can someone take Jip out for a walk?

Photographer

Joris van Elk

Category

Commercial Photography - Advertising

Company

Those Who Can

Submission Group

Professional

Year

2021

Country / Region

Netherlands

Ordinary photography as a medicine against an extraordinary virus



As communication professionals, we often want to make the world just that little bit more beautiful than it really is. That law was undermined when we developed a campaign to facilitate aid to those who ended up in social isolation due to COVID-19. The impact and reality of that drama did not tolerate polished visualization and photography. That is why we made a fundamental choice for a documentary approach that depicts ordinary, everyday reality in its purest and most honest form. This also matched the intentions of the project's initiators, who appealed to the ordinary human tendency to provide help. They even derived their name from it: Gewoonmensen.nl (commonpeople.nl)

Credits

Photographer
Niels Blekemolen
Art Director
Joris van Elk
Copywriter
Poppe van Pelt
Omnicom PR Group
Andre Dammers
Professional
2021
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Photographer / Company

Mathew Schwartz

Category

Fine Art Photography - Nature

Country / Region

United States

Professional
2021
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Photographer / Company

Alex Wides

Category

Fine Art Photography - Panorama

Country / Region

Italy

Amateur
2021
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Photographer / Company

Mite Visuals

Category

People Photography - People / Others

Country / Region

Netherlands

Professional
2021
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Photographer / Company

Lillian Liu

Category

Fine Art Photography - Photomanipulation

Country / Region

Canada