Silver Winner

Can someone take Jip out for a walk?

Photographer

Joris van Elk

Category

Commercial Photography - Advertising

Company

Those Who Can

Submission Group

Professional

Year

2021

Country / Region

Netherlands

Ordinary photography as a medicine against an extraordinary virus



As communication professionals, we often want to make the world just that little bit more beautiful than it really is. That law was undermined when we developed a campaign to facilitate aid to those who ended up in social isolation due to COVID-19. The impact and reality of that drama did not tolerate polished visualization and photography. That is why we made a fundamental choice for a documentary approach that depicts ordinary, everyday reality in its purest and most honest form. This also matched the intentions of the project's initiators, who appealed to the ordinary human tendency to provide help. They even derived their name from it: Gewoonmensen.nl (commonpeople.nl)

Credits

Photographer
Niels Blekemolen
Art Director
Joris van Elk
Copywriter
Poppe van Pelt
Omnicom PR Group
Andre Dammers
Professional
2021
Are you worried about the right things? - Photography Winner

Photographer / Company

André Boto

Category

Commercial Photography - Advertising

Country / Region

Portugal

Amateur
2021
The wind - Photography Winner

Photographer / Company

Paolo Lazzarotti

Category

Fine Art Photography - Fine Art / Other

Country / Region

Italy

Professional
2021
Beautiful Baku - Photography Winner

Photographer / Company

Christiaan van Heijst

Category

Architecture Photography - Abstract

Country / Region

Netherlands

Professional
2021
A divided nation - Photography Winner
self-assigned long term photo-essay

Photographer / Company

Joe Patronite

Category

Black & White Photography - Photojournalism

Country / Region

United States