Gold Winner

Complete Care Health Network Ready When You Are

Photographer

Steven Acito

Category

Commercial Photography - Corporate & Business

Company

Bluewire Media

Submission Group

Professional

Year

2022

Country / Region

United States

Bluewire Media worked with the Complete Care Health Network (CCHN) on various marketing projects for almost a decade. As the world began to emerge from the pandemic, we wanted to relaunch the CCHN brand with a new, friendly feel. Kim Tweed and Emily Paul from CCHN and Steve Acito and Brent Kind of Bluewire Media, LLC conceived and developed this concept. In this campaign, we photographed the staff in a mono palette which included their environment, clothing layers, and makeup. Each department of the company was photographed in its unique palette (as an example: executives are in purples, nurses on greens, marketing in yellows, providers in orange, etc.). The photos will be used as part of a complete campaign that includes broadcast commercials, social media, billboards, and in-house content. #BluewireMediaLLC #SteveAcito #CompleteCareNJ

Credits

Hair and Makeup
Sherry Vitale
Bluewire Media
Brent King
Complete Care Health Network
Curtis Edwards
Complete Care Health Network
Emily Paul
Complete Care Health Network
Kim Tweed
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