Complete Care Health Network Ready When You Are

Bluewire Media worked with the Complete Care Health Network (CCHN) on various marketing projects for almost a decade. As the world began to emerge from the pandemic, we wanted to relaunch the CCHN brand with a new, friendly feel. Kim Tweed and Emily Paul from CCHN and Steve Acito and Brent Kind of Bluewire Media, LLC conceived and developed this concept. In this campaign, we photographed the staff in a mono palette which included their environment, clothing layers, and makeup. Each department of the company was photographed in its unique palette (as an example: executives are in purples, nurses on greens, marketing in yellows, providers in orange, etc.). The photos will be used as part of a complete campaign that includes broadcast commercials, social media, billboards, and in-house content.



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