Category Winners of the Year Winner

OMEN Choose Fun

Photographer

Art Streiber

Category

Commercial Photography - Advertising

Company

Designory

Submission Group

Professional

Year

2024

Country / Region

United States

Built & designed for gamers in mind, the HP OMEN line of laptops and desktops provide top-notch performance specs that won’t leave them lagging, all in a sleek exterior that helps them stand out at any LAN party. OMEN knows what gamers want and need.



The passion for gaming is intense across all ages, especially Gen Zs, the line between reality and gaming is more than blurred, it’s often erased. So when asked to shoot lifestyle photography for the release of 5 new OMEN laptops and 5 new monitors, we knew we had to ‘level up,’ from the usual desktop shoot and really bring the other-wordly, gaming reality to life.



We got to work brainstorming gaming-inspired scenarios and threw a spin on the everyday. A train car became a jungle clearing, a place to meet a mermaid commuting, reflections became avatars, cowgirls could ride cabbages and gravity became optional. We translated these ideas into turn-key, custom-built set designs. We cast Gen Z talent and dropped them into these surreal scenes. Even though the imagery was fantastical, the effects were mostly practical — we built sideways kitchens, custom walk-in closets and ball pits, as well as OMEN-branded hairspray and potting soil. CGI was used sparingly, and mostly to replace the demo product models used with the final products in retouching.



The result? 4 practical sets for a 2-day shoot resulting in 32 hero shots captured. And intense, unforgettable images that instantly communicated the immersive power of the OMEN brand of laptops—leading 473.5K monthly eyes to these assets on the OMEN homepage.

Credits

Executive Creative Director / Designory
Keith Maraccini
Senior Creative Director / Designory
Lauren Stegmeyer
Associate Creative Director / Designory
Ethan Scott
Senior Creative Director / Designory
Tyler Ehrig
Art Director / Designory
Sloane Sexton
Photographer
Art Streiber
Executive Producer / Designory
James Exley
Producer / Designory
Katie Kincaid
Retoucher
Scott Gianinni
Project Manager / Designory
Tom Briggs
DEI Consultant / Designory
Corson Barnard
Program Manager, CGI / Designory
Patricia Dawson
CGI Lead / Designory
Ethan Martinez
Account Director / Designory
Alina Evans
Set Builder / Wooden Ladder
Ward Robinson
Make-up
Adrienne Herbert
Hair
Erika Parsons
Wardrobe Stylist
Sharon Williams
VP of Marketing at HP / HP Inc.
Ladd Martin
Marketing Leader in Gaming, Esports and Consumer Tech / HP Inc.
Jerome Josy
Professional
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Photographer / Company

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Category

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