Phantom by Scotty Cameron

Chris Garrison teamed up with Kedron Studios of the 2024 release of the Scotty Cameron Phantom Lineup. Comprising of 9 putters, each having a Unique Design and Functionality of its own, the challenge was to show off the meticulous craftsmanship and artistry of each putter in stills, motions and digital graphics.



Kedron Studios meticulously studied the brilliant artisty of each putter, concentrating on lighting, composition and design to artistically tell the Story of "Alignment". They then Challenged Chris Garrison to create their vision in stills on a macro level of not just photography and lighting, but the precision Scotty Cameron is known for.



And to further challenge th modern capabilities of still photography/videography an additional challenge was created to capture still images frame by frame to create full motion 15 second spots with a PhaseOne 150mp back with the help of a Sisu robotic arm and LED sound stage for lighting.



The end result is the first ever created full motion spot from a PhaseOne digital Medium Format camera at just over a 16K resolution and near perfect edge to edge product focus on a Macro level.



The end results was 79 delivered edited still images as well as 11-15 second spots with a minimal of 360 still images per spot.