Kai is a modern day image maker looking at the playful interlude between reality and surrealism. Bringing together individual elements that tell a richer visual story. Spanning photography, film direction, animation and interactive art Bastard’s work explores blending traditional creative direction with the digital space to create interactive and emotionally engaging experiences.
Renowned for his 360 approach to ideation, Bastard produces integrated frameworks which allow an idea to be amplified and adapted according to the platform it will be displayed on and the human engagement it will encounter.
Dedicated on delivering exemplary final results that break through the everyday noise promoting discussion and encouraging debate.
Over the past 15 years Bastard has helped brands and agencies create award winning campaigns through engineering photographic, CGI and interactive elements seamlessly together and has been recognised as one of Lurzers Archives 200 Best Digital Artists for doing so.